Pantone announces 2017 Color of the Year: Greenery

Posted: Jan 17 2017

A refreshing and revitalizing shade, Greenery is symbolic of new beginnings.

Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.

Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront - it is an omnipresent hue around the world.

A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.


Greenery and similar shades of green are all over the runway!


If green clothing is too bold for you, try pops of green with your accessories or nail polish!

Try pairing Greenery with other fun colors, like pink! One of the best ways to be inspired and see, firsthand, what colors are complimentary is by looking to nature. Mother nature knows what's up!

If you're definitely feeling the green this year, go big and bring it into your home. Throw pillows and paint are easy ways to change things up quickly, but we're in love with this sleeper couch from Urban Outfitters, too! How great would this look in a beautiful, clean open space?

How will you embrace the 2017 Color of the Year?

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